CANNES – June 19, 2023
Today, five months after its launch in Davos and subsequent global wake-up call at the Super Bowl, Working with Cancer has been recognised by Cannes Lions with the Grand Prix for Good, designed to celebrate the use of creativity to positively impact not only business and brand, but also the world at large. You’ll find the film here.
With over 600 pledging businesses, impacting more than 20 million employees, Working with Cancer is a true cross industry coalition, driving societal progress across cultures and geographies, to end the stigma of cancer in the workplace. Momentum continues to soar, spanning corporate sectors including government, most recently with the French state confirming to sign the pledge.
Arthur Sadoun, global CEO and Chairman of Publicis Groupe commented: “On behalf of the 600 companies that have already pledged, I would like to sincerely thank the jury for elevating Working with Cancer to another level of global awareness. Receiving the esteemed Grand Prix for Good recognition further demonstrates what is possible when we come together for positive change. As an industry, there are not that many causes or social initiatives that we can wholly affect. Erasing the stigma of cancer in the workplace is one we can take on and change forever.”
Barbara Wilson, Founder and Director of Working With Cancer commented “this is wonderful news for the campaign and the many cancer survivors doing their utmost to successfully remain in work following a cancer diagnosis”.